The Difference Between Niche Marketing and General Online Marketing

Online marketing is a popular method of spreading the word about products, services or information on the Internet. Companies from small local business to bloggers to large corporations advertise and market their products and services online. One of the reasons why people jump to the Internet every time they want to get the word out about something is because there are billions of Internet users all over the world. People search for all types of information and products while they are online, so it is very easy to get information to a ton of people very quickly.

The one issue with getting the word out to people on the Internet is that search engine marketing has to be used in order for people to easily be able to find the information or products that the company or person is marketing. This field is very competitive and millions of websites, people and companies are trying to get their products or services noticed. There are two major types of search engine marketing; niche and general. Here are the differences between the two:

  • General marketing does not typically target a specific group of people, while niche marketing targets a demographic of people who are going to be the most likely to buy products, services or read the information that they are providing.
  • Niche marketing uses very specific and targeted keywords in campaigns, where the general method often uses broad keywords that are very competitive and expensive.
  • Since general marketing often reaches people who have no interested in products or services that are being offered, the conversion rate is often lower; money is wasted and time is also thrown away.
  • General online marketing using search engines can be done when a company or person is marketing a lot of different products or services, but niche marketing is often used when a person or company is campaigning for one product or service (even though they may offer more).

Each type of search engine marketing is meant for different situations, but people often cross the tactics and use them both in order to achieve online marketing success. Niche marketing is becoming popular as Internet marketers look for a way to have success without having to deal with all of the competition that general search engine marketing provides.

Dollar General, previously known as J.L. Turner & Son, Inc was founded by Cal Turner in Scottsville, Kentucky. The concept of all products below $1 was introduced in 1955, and the instant success of the idea led to the conversion of all stores owned by J.L. Turner and his son. The names of the stores were changed to Dollar General Corporation in 1968. The ticker symbol “DG” was introduced to signify the inexpensive household products sold by the company. The symbol was also used in the New York Stock Exchange for trading company’s stocks. The retail stores deal in regional and national brands along with home appliances, food products, apparels, seasonal products and others.

The company has over 10,000 stores across 40 U.S. states and employs more than 80, 000 employees in different positions. The retail stores chain also has a plan to add over 635 additional stores in different locations and improve 550 present stores. More than 6,000 new employees will be recruited by the company to serve the customers and manage new and improved stores.

Applicants aiming to build their careers in the retail stores chain can submit their Dollar General Job Application to specific jobs in Stores Operation, Distribution Centers and Corporate Home Office for entry level positions to management level, hourly and salaried positions.

Job Application Process

The company provides Dollar General Job Application Form online. An applicant can download and complete application form with necessary details before submitting it. The important fields that must be filled include:

Personal Information

· Full Name and Address, Phone, Email Street City State and Zip code

· Social Security No.

· Minimum age of 18 years

General information

· Criminal Conviction information (Applicants from Massachusetts and Philadelphia are excluded).

· If any relative working in the company.

· Submit documents proving legal authorization to work in the U.S.

Employment

· Details of previous Dollar General employment and reasons for leaving.

· Positions Desired

· Pay Expected

· Available to begin work

· Work hours per week

· Hold any customer service distribution center or warehouse experience

Education

· High school academic and diploma information

· College Degree details

· Professional Qualifications and Certifications

· Other Skills

Work History

Work References

Notification and Agreement

The printed Application form must be dated and signed by applicants before submitting it. They can also attach resume and cover letter with the form and submit it online.

Once you complete the application process and submit Dollar General Job Application, you can wait for the confirmation from the company. If your details match with the company’s own requirements they will respond to your application.

General Plumbing Maintenance – Generally Speaking, Go With the Specialists

The idea of the specialist is bandied about a lot in the business world a lot these days but make no mistake, a tree is judged by its fruit. To explain this age old proverb, let’s talk about plumbing because plumbing happens to be one of those areas in which the term ‘specialist’ is misused. Of course, all plumbing services are going to claim to be ‘specialist’ because all plumbing services want to identify themselves with a certain quality of service.

But judge them by their fruits. Do they have a detailed knowledge about the latest product lines? Do they offer the required maintenance to keep those product lines performing at optimum efficiency? Probably more pertinently than anything else, how do those product lines perform on a day to day basis? How often does a ‘specialist’ have to come out to service these products?

You see it’s not just a matter of having a few people on board your staff who know more than the average guy about plumbing. At Smart State Plumbing Supplies, we have a highly qualified staff to deal with maintenance needs, but more importantly we have a highly qualified staff who knows the value of reliable, state of the art products. We believe in the products we service and maintain, and we know you want the service and maintenance of those products to be a seldom exercise. We do everything in power to ensure that our commitment to maintenance intrudes as seldom as possible with day to day lifestyle. This starts with a high quality product line of which we have a specialist knowledge.

Then there is what we call General Plumbing Maintenance. This is not to be confused with fixing mistakes that could have been avoided through the sale of reliable, state of the art products. Maintenance at Smart State Plumbing Supplies means fine tuning and maintaining products that are supposed to make your life maintain an easy flow. In the area of plumbing, maintenance will always be a requirement. This is the nature of such finely balanced systems. But we make it a much easier pill to swallow by offering not just maintenance but information and choice.

Just take a peek at the Smart State Plumbing Supplies website sometime. Then you will see our dedication to keeping you informed about what we do and the products you may or may not choose to use. This is a breath of fresh air to many people who know little or nothing about how their taps run. Of course, another breath fresh air is knowing that our maintenance and service is guaranteed. We can offer that guarantee because we’re a genuine specialist team.

What Type of Digital Product Should You Create?

Digital products are increasingly the top choice of consumers. Whether it’s something as simple as a Kindle book or something more complicated like a video tutorial, digital products are increasingly being chosen. But what type of digital product should you create? Here are some of the major types and their associated pros and cons.

Kindle Books

If you’ve got a word processor then you can type away and let Amazon handle the conversion process into a Kindle format.

Which means that you’ve got an easy conversion process. All you need to do is come up with the content.

Amazon also handle all the sales and distribution. Sure, they take a commission for that, but within their preferred price range of $2.99 to $9.99, they’ll give you a generous 70% commission most of the time.

The negative is the price point of most Kindle books. Lots sell for 99 cents and that only pays out 35% royalties. So if you think you can be another John Locke and sell over a million sub-dollar Kindle books then you’ll make a decent income. But for mere mortals, selling a few dozen or even a few hundred low price Kindle books a month won’t allow you to quit your day job.

PDF eBooks

These are usually priced higher than Kindle books and you get more flexibility with layout (Kindles don’t even accept basic formatting such as tabs or bullet points).

PDFs are usually sold from your own site, so your “royalty” can be as high as 100% of the retail price, give or take payment fees. So a $7 PDF will earn you about the same as selling a $9.99 Kindle book. And chances are that it will be an easier sale from your own site rather than competing with hundreds or even thousands of other books on Amazon.

And if you can get as much as $17 or $27 (not that difficult, honest) then you’d need to be priced at $50 and above on Kindle to get the same earnings.

Which is long way of saying that if your information can sell for more than $7 then you should strongly consider selling it from your own site.

Audio programs

Back before the internet happened, these were the main way of distributing information products.

I’m not old enough to remember (honest!) but, originally, Nightingale Conant sold their audio programs on LP records. They then progressed to audio cassettes and then CDs and DVDs.

Audio products are generally higher priced than printed books or eBooks.

They have the added convenience that they are the only digital product that is truly independent. You can listen to them on your computer, anywhere else in your home or anywhere out of your home. So they can be listened to whilst jogging, commuting to work, driving or even being flown on a plane (except during takeoff and landing, of course).

So there’s a high level of convenience with audio programs and, for that, they generally command a higher price.

Video programs

In much the same way as a DVD typically sells for more than a CD, video programs generally command a higher price than any of the other formats we’ve discussed.

With today’s modern software and even a modestly specified computer, videos can be rendered quite fast. Sure, not as fast as audios, but still not too slow either.

There are also a wide range of options for video programs. You don’t need a camera to produce them – none of the products I’ve produced have been made with a video camera.

Instead, you can use software to record your voice and either screenshots or Power Point style presentations.

These work well as people can see what’s happening, rather than having to guess as they have to do when listening to an audio or scroll through screenshots as they’d have to do with an eBook.

Most things benefit from being able to see what’s happening as well as hear it described.

Which is why video generally commands a higher price point and are generally better accepted than the other digital product formats we’ve examined.