Selecting the Right Product Or Service to Sell Online

Your selection of a product/service is of critical importance. The subsequent steps in your action plan will be determined by what you are selling. When looking around for products/services, think about the following:

Is there an existing demand for this?

In general, you should fit a product to an existing market & not try to create a market for a product. Although the odd freak product like the Pet Rock or Cabbage Patch Doll defies this rule, the majority of ventures which try to create a market for a product are dismal failures. In selecting your product, remember to give people what they want not what they need – people generally ignore what they really need because they are distracted by what they want. Successful products will generally fulfill one or many of people’s dominant desires:

• to be healthy
• to look better
• to attract the opposite sex
• to make money
• to escape physical pain
• to save money
• to feel safe
• to be self-confident
• to be successful
• to save time
• to have more leisure time

Sex, Health, Self-Improvement & Money are areas which tend to sell very well, but the competition is ferocious. If you want to crack these markets, don’t be discouraged by how many others are selling – they are selling because people are buying. Just do it better!

Online porn is probably the biggest seller on the net, but there are other less offensive ways to tap into the sex market. You can sell sexual self-help books (“How to Become a Better Lover”) or sexual products (specialty lingerie, sex toys, erotic fiction). Let your imagination flow. The point is that there is a huge demand for all things sex.

Health is another great market because so many of us are concerned with living healthier & longer. The diet craze is a multi-billion dollar industry. Fitness is also a money maker; just check out the late night infomercials. Herbals & vitamins are a huge market as well. Magnet therapy is a booming industry.

Self-improvement/motivation is another burgeoning market. These products are generally book or course based. Everything from “Unlocking Your Infinite Personal Potential” to “How to Give & Get the Most from your Relationships” exists. Don’t think self-improvement is big? Watch Oprah for a few days. Her show reaches millions daily & is completely focused on self-improvement. Every self-improvement author who appears on the show is guaranteed a best-seller. There is a shift going on in society which sees people looking for inward change. Now is a good time to be a supplier of such materials.

Money is huge as well. There are thousands of “how to make money” products which generally target the home-based business segment. Infomercials on get rich quick schemes are all over the dial on late night TV. These are big & most of them offer distributorship deals. Almost everyone’s ears will perk up if you tell them you have a way to increase their cash flow without a lot more work. That’s why these programs sell like hot cakes – we are all looking for the easiest way of the 30 year treadmill.

Products in high demand offer the buyer a quick & easy to implement solution to a problem. The following products are proven winners:

• kitchen products
• diet products
• exercise products
• pet products
• money-making systems
• cosmetics
• self-defense products
• home security products
• home remedy (herbal/vitamin) products

If you can sell consumable products that require regular replenishing, you will insure that most 1st time customers become lifetime buyers. But even these guidelines are a little meaningless because there is really no absolute way to know if a product idea is worth investigating without doing some legwork to test the demand for that product.

There is no absolute rule for what products sell – it’s an ever changing landscape, so the best approach is to learn a repeatable process for selecting what you can sell profitably.

A good approach to picking winning products is to 1st find a market, then identify products that satisfy the demand already present. If you get caught up in product selection without tying to an existing market, you are dead before you have begun…This is the critical mistake that most business start-ups make.