The Difference Between Niche Marketing and General Online Marketing

Online marketing is a popular method of spreading the word about products, services or information on the Internet. Companies from small local business to bloggers to large corporations advertise and market their products and services online. One of the reasons why people jump to the Internet every time they want to get the word out about something is because there are billions of Internet users all over the world. People search for all types of information and products while they are online, so it is very easy to get information to a ton of people very quickly.

The one issue with getting the word out to people on the Internet is that search engine marketing has to be used in order for people to easily be able to find the information or products that the company or person is marketing. This field is very competitive and millions of websites, people and companies are trying to get their products or services noticed. There are two major types of search engine marketing; niche and general. Here are the differences between the two:

  • General marketing does not typically target a specific group of people, while niche marketing targets a demographic of people who are going to be the most likely to buy products, services or read the information that they are providing.
  • Niche marketing uses very specific and targeted keywords in campaigns, where the general method often uses broad keywords that are very competitive and expensive.
  • Since general marketing often reaches people who have no interested in products or services that are being offered, the conversion rate is often lower; money is wasted and time is also thrown away.
  • General online marketing using search engines can be done when a company or person is marketing a lot of different products or services, but niche marketing is often used when a person or company is campaigning for one product or service (even though they may offer more).

Each type of search engine marketing is meant for different situations, but people often cross the tactics and use them both in order to achieve online marketing success. Niche marketing is becoming popular as Internet marketers look for a way to have success without having to deal with all of the competition that general search engine marketing provides.